MICHAEL FIRICANO is a certified strength & conditioning/boxing coach who takes a no nonsense approach to training. He leaves behind the gimmicks and fad diets and replaces them with good old hard work and perseverance. After competing in local amateur boxing events he packed up and head west to Los Angeles, California. It was there he was training in some of the top boxing gyms in the states soaking up the knowledge and training techniques of some of the best trainers in the world. “Watching the best of the best train was an amazing experience, I learned more there than any book or course could ever teach.” In 2003, Michael started as a strength & conditioning coach to some local fighters and athletes and from there designed and developed his own program called THE F.I.R.I.C.A.N.O METHOD (Fitness In Rhythm, Intense Conditioning And Nutrition Options) “It is a strength & conditioning program through a rigorous boxing workout.” In 2005, Michael took “the method” to the large commercial gyms and found success meeting the fitness goals of many different people. Now back in Boston to be with his family and friends, Michael has opened his own Boxing & Fitness Center and is dedicated to helping people make the impossible possible and reach their highest and unreachable goals!